Google has been a great success, and many companies are happy to complement Google on it's new Website Optimizer option. It is currently in its beta version and is free to users. Many companies have found this service to be very useful. For example Dale and Thomas Popcorn easily found there was no significant difference between the testing of their two different logos. They saved lots of money by turning down the chance to use the more expensive design. Dale and Thomas have future plans to determine whether a Peanut Butter and White Chocolate DrizzleCorn picture sells more popcorn than a Toffee Crunch DrizzleCorn image.
Another company that has had success is Moishe's Moving Systems located in New York City. Google's AdWords proved to be so helpful, they were eager to try the new web optimizer. Moishe's has conducted research on which promotions are most enticing and even the sort of images consumers prefer. They overwhelmingly found pictures of groups of families to generate more traffic than images of couples or an individual.
Google's Website Optimizer is a great tool for any company to utilize, especially because there is currently no cost. It can be used for very helpful marketing research. Many companies found greater accuracy by conducting simple tests and later adding more complicated tasks.
No comments:
Post a Comment